Clean Cloud

It’s been a while since I feel like we need a brand new POS system in the market, but the time is now and the product is here and it is Clean Cloud.  It is very inexpensive, cloud-based, absolutely gorgeous and – most importantly – it is adaptable to how you do things rather than it dictating to you how you must do things.  For example, many POS systems presume that cleaners are moving towards barcodes when, in reality, that movement has stalled in the US and has reversed in other parts of the world.  Clean Cloud, a UK company, is already completely compatible with Tailwind and other tag-based systems, all the while being very slick.  Complete with SMS, mobile app and all of the other features that you’d expect.  Their booth was among the busiest at the Clean Show and for a very good reason. This is the future of POS.  For one thing, it runs on iPads

Barbanti is a new brand in the shirt equipment manufacturing business.  They have been making equipment for other brands for 30 years but have they now have a new product and a new name plate.  I list it here for a heck of a good reason.  To the average customer, shirt pressing equipment is quite fascinating.  It is very robotic and complicated and intricate.  Way back in my early plant days when the shirt unit was in the coin laundry, customers would watch the pressers in awe for hours as their clothes would tumble dry.  Well, if you wanted to do that today, you would want to do it with a Barbanti shirt unit. There is a lot to love about this unit.

Very exciting things at the Cleaner’s Supply booth with the introduction of 8 Marketing Video’s available to dry cleaners for a mere $89 and only $49 for the first 200 people that signed up at the booth. By the looks of it, the 200th person must have signed their name around noon on Thursday! These marketing videos are intended to help dry cleaners increase their sales of various services such as Pick Up & Delivery, Wedding Gown Cleaning, Wash N Fold & Tailoring services to name a few. You only need to let Cleaner’s Supply know the videos that you would like and they will embed your store logo into them. And it’s done so professionally that the videos appear to be exclusively yours. It’s not like they add in one slide with your logo on it. It is much slicker than that! The videos can be used for in-store marketing (by playing a continuous loop of the video on a TV in you call office), placing them on our website (which will significantly increase your search ranking through Google), Social Media placement (paid and unpaid) or use them in an email. Cleaners Supply makes setup easy by giving you the necessary instructions to install the videos on your call office TV or on Facebook. Studies have shown that “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text”. –[Insivia] and that “72% of customers would rather learn about a product or service by way of video”. – [HUBSPOT] This new product is a game changer. Now that the FCC allows you to advertise more than one product in a TV ad, you could stitch two or three of these together and make a really slick television ad. The quality is at that level of excellence. Get on board with this today!